Market Research and Product/Service Representation

• Market Overview Report – general written demographic, statistical analysis of market size, competitive landscape and supply chain structure
• Market Entry Strategy – Interview select group (ie. 50 via telephone) of target suppliers, interrogate Market Overview Report data and develop written sales and operational strategy for entry into US market
• Product Representation – Implement Market Entry Strategy, manage product orders and track market demand and trends

Connect & Develop Strategies

• Assist companies to define and implement an open innovation model to create and commercialise products and services Completion of product needs/wants analysis

• Creation of technology briefs to source innovation
• Network capabilities and intellectual property to business opportunities globally
• Establishing the catalogue of capabilities and intellectual property (and mechanisms for engaging the process)
• Establishing the network of potential business partners (and mechanisms for engaging the process)

• Drivers for a company to move from 100% ‘invention’ model to a hybrid ‘invention + open’ model Need to sustain top line growth year on year

• Speed to market for product development and delivery
• Maintain competitive advantage in increasingly global supply chains
• Outsourcing facilitates mostly bottom line savings, not top line growth